Abstract
ABSTRACT The aim of this work is to verify the relationships between the co-creation of experiences, emotions, satisfaction and behavioural intentions of visitors to museums and heritage attractions. A further aim is to examine the moderating effect that a attractions may have on the above model depending on position on the continuum of consuming experiences. The work verifies nine hypotheses regarding the relationships between the variables and the moderating influence of the heritage attraction context. The research was conducted using the survey amongst visitors to three heritage attractions in Poland (N = 465). Analysis of the relationships between the variables were conducted using partial least squares structural equation modelling (PLS-SEM), employing the SmartPLS 3 software. The paper confirms that relationships between co-creation, experiences and satisfaction of visitors depend on the context of the heritage attractions. It has been shown that the appearance of experiences is influenced by participation in their creation.
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