Abstract

Relevance. The wide range of home oral care products on the dental market requires professional attention and expertise. The method and tools are necessary to create efficient patient recommendations, providing for modern digital reality.Purpose. To study the patient loyalty to receiving oral care recommendations and reveal common points of interest between dentists and patients of different age groups to optimize information delivery using NFC tags and QR codes.Material and Methods. Using the questionnaire developed by the authors, the study surveyed 106 subjects in two age groups to obtain data on patient awareness of oral hygiene. We found out patients’ preferences for receiving oral care recommendations and their loyalty to the modern technology of getting information.Results. The study revealed opposite views of different age groups in some questions, but the subjects unanimously spoke in favour of the pro-active position of a dentist regarding home oral care product choice.Conclusion. Both age groups agreed on the need to hear specific professional recommendations on oral care product purchase, up to the names of stores, which explains the need to organize and optimize the advisory activity of dental clinics. We offered our method of recommendation delivery using modern technology.

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