Abstract

In this study, we examined the difference in expenditure patterns between foreign resident visitors and foreign tourist visitors at a nature-based destination. We also examined the effects of sociodemographic profiles, travel characteristics, and perceived importance on expenditure patterns during off-peak and peak seasons. Generally, the results revealed low average daily expenditure compared with other nature-based destinations. Whereas no differences were observed during the off-peak season, the sociodemographic characteristics, travel characteristics, perceived importance, and expenditure pattern differed between foreign resident and foreign tourist visitors during the peak season. These results suggest that patterns of expenditure and perceived importance of foreign visitors are influenced by the seasonality of a nature-based destination. On the other hand, foreign resident visitors and foreign tourist visitors differ in their characteristics, perceived importance of destination attributes, and expenditure patterns, particularly during the peak season. Longer periods of residence in the host country might result in foreign resident visitors becoming local visitors. Our findings contribute to practical knowledge of the segmentation of foreign visitors at nature-based destinations.

Highlights

  • International tourism in Japan has grown significantly since the renewed policy focus on ”inbounds” from 1996 [1]

  • Our results showed that the total expenditures for both foreign resident visitors and foreign tourist visitors were USD 19.23 and USD 19.98 during the low season and USD 15.94 and USD 31.01 during the peak season, respectively

  • We found that the total spending of foreign tourist visitors was significantly higher than that of foreign resident visitors during the peak season (Figure 1)

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Summary

Introduction

International tourism in Japan has grown significantly since the renewed policy focus on ”inbounds” from 1996 [1]. The Visit Japan Campaign was launched in 2003 to promote international travel, resulting in an increase of visitors from 3.8 to 8.3 million in 2008. The expenditure of tourists depends on interactions between visitors and local destinations, such as transportation, food/beverage, and gift/souvenir costs [4,5] Expenditure patterns of tourists have been evaluated extensively [6,7] because tourism is directly related to economic benefits for destinations and countries [8,9]. Tourist expenditure patterns are influenced by a wide range of sociodemographic and economic, psychological, trip-related, and destination-related variables [10,11,12,13]. Few studies have addressed the relationship between destination attributes and expenditure patterns

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