Abstract
In India, with the liberalization of the economy, the real estate industry has grown in prominence. As a result of the increasing business possibilities and labour migration, demand for commercial land property for both housing and industrial building has grown. The retail, hotel, and entertainment industries all have an impact on real estate developments. The research looks at the motivation, awareness, and profitability of retail real estate investors. The study design comprises descriptive research, in which various elements of real estate investments are studied. The demographic profile of real estate investors, motivation, and profitability in real estate investments were investigated in this study. A total of 314 samples were used in this investigation, and data was obtained using a questionnaire. Simple percentages analysis, descriptive statistics, factor assay, chi-square, and regression were utilized as statistical techniques. Individual investors have adequate awareness, motivation, and profitability in real estate investing.
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