Expected Media towards Hosting 2021 IHF World Men's Handball Championship and its effect on Egypt

Abstract

The research aims to identify the expected role of the media towards hosting the 2021 IHF World Men's Handball and its impact on the Arab Republic of Egypt by defining the expected media role towards hosting the 2021 IHF World Men's Handball Championship, the expected return from hosting the 2021 IHF World Men's Handball Championship economically, environmentally, socially, politically. Research Procedures: The descriptive approach was used. The research society and sample consist of: the Ministry of Youth and Sports General Administration of Relations, International Organizations and Bodies Media Communication Investment and Marketing Department, Egyptian Olympic Committee of the Board of the Egyptian Olympic Members of the Executive Office of the Egyptian Olympic Committee, Egyptian Handball Federation of the boards of the Egyptian Handball Federation, Members of the special Federation’s committees and its branches , and some sponsoring sports organizations . The researchers used the questionnaire and the personal interview as a tool to collect data, The appropriate statistical treatment was used and the research found that the media has a prominent role in promoting the World Handball Championship, the importance of hosting the event and Activating many sectors in the Arab Republic of Egypt, and thus achieving significant financial returns that affect the national economy.