Abstract
The aim of the paper is to study and measure the level of expectation and level of perception of the services of Reliance Jio. The study has been conducted in Guwahati city. A structured questionnaire was prepared and data was collected from 100 respondents. The respondents were selected on the basis of the convenience of the researcher. The analysis of data showed that level of expectation is higher than level of perception. The study also identified the percentage of delighted, satisfied and dissatisfied users of Reliance Jio services. It was observed that majority (55%) of the customers are satisfied with the services. However, it was also observed that, a large chunk of customers is dissatisfied with the services.
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