Abstract

This study introduces a new integrated framework by incorporating the Unified Theory of Acceptance and Use of Technology as the technological acceptance component, combined with satisfaction and perceived risk as the psychological acceptance components. The aim is to explore consumers’ behavioral intentions toward smart wearable devices and their expectations for the industry. The findings reveal that all research hypotheses were met as anticipated. Notably, the relatively low influence of Facilitating Conditions within the technological acceptance part and the prominent Perceived Functional Value within the psychological acceptance part highlight consumers’ concerns about the compatibility of smart wearable device ecosystems and their satisfaction with basic functionalities. This conclusion indicates that the market needs to address and improve the challenges posed by multi-brand product ecosystems and that addressing the lack of innovation reduces the emotional connection between products and consumers.

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