Abstract
The Eduventures survey examined next-generation demand for online postsecondary education, assessing online experience, delivery mode and marketing channels preferences, and perceptions of price, quality and location, identifying key takeaways in each area
Highlights
In June 2006, Eduventures, LLC surveyed over 2,000 consumers interested in postsecondary education in the three years [1]
Eduventures estimates that at the close of 2005, wholly online higher education accounted for only 7% of higher education students in the United States (c.1.2 million students)
The report argued that what were termed Believers accounted for the vast majority of online enrollments to date, but cautioned that increased competition risked market saturation
Summary
In June 2006, Eduventures, LLC surveyed over 2,000 consumers interested in postsecondary education in the three years [1]. On behalf of members of Eduventures’ Online Higher Education (OHE) program, OHE staff gathered a unique dataset, offering greater detail than ever before on consumer views and preferences, and permitting valuable insights into the development of online higher education in the United States. Eduventures estimates that at the close of 2005, wholly online higher education accounted for only 7% of higher education students in the United States (c.1.2 million students). The report argued that what were termed Believers (i.e. consumers predisposed to the value proposition of online higher education) accounted for the vast majority of online enrollments to date, but cautioned that increased competition risked market saturation. To provide hard number estimates of the total addressable market stratified by delivery mode, in a number of places both reports model to the U.S adult population interested in postsecondary education in the three years
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