Abstract
This paper aims to confirm the importance of BSC (Balanced Scorecard) in SMEs’ organizational performance. To perform the empirical study of this investigation, a field study, namely a qualitative approach, Multi Case Study was selected and developed in two small and medium organizations (SMEs) in the wine sector. One of the organizations, had the Balanced Scorecard (BSC) implemented while the other did not, which made it possible to ascertain the existing differences among SMEs that apply and those that do not apply BSC. The results showed that BSC has impact on business success. SMEs benefit from the implementation of BSC, consequently SMEs were encouraged to adopt it based on the benefits in terms of performance and measurement of strategic objectives. This study reflects that BSC has been a discussion and research topic over the last few years as it leverages business. Managers seek appropriate BSC tools to implement indicators and monitor these in accordance with the global organizational strategy. Besides BSC provides managers with relevant information to take decisions, define action plans and achieve the whole organizational control.
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