Abstract
The rise of trade and service competition affects the emergence of various promotional media whose existence is placed in strategic spaces in urban centers that cause discomfort and decreased quality of the beauty of the city. This study aims to examine the typology of outdoor signage, public perception of the existence of outdoor signage and its influence on the aesthetics of public space. Data collection is done through a qualitative (descriptive) approach. Descriptive qualitative analysis techniques are used to describe and explain certain phenomena using descriptions, explanations and understandings. In this research activity, descriptive qualitative analysis techniques are used to explain the general picture and the results of interviews so that the analysis conducted must be able to produce output in accordance with the goals and objectives set. The results of the analysis show that the advertisement characteristics in the public spaces of Teuku Umar Denpasar street are dominated by commercial outdoor signage. Respondents' perceptions of the existence of outdoor billboards showed (66%) assessed that billboards had not created city order, (60%) assessed that they had not created city beauty, (80%) rated size as inappropriate, (74%) assessed attractive colors, (77%) rate disturbing lighting and (86%) rate disturbing the building facade as big as. From the results of the analysis, regulations are needed to bring order to reinstall outdoor billboards in order to create order and beauty of the city of Denpasar.
 Index Terms— outdoor billboards, aesthetics, public space
Highlights
IntroductionAs is the case in other big cities, in almost every road segment in Denpasar City, trade and service activities are accompanied by the installation of various outdoor billboards
Data analysis was carried out using a descriptive qualitative approach, both in analyzing the typology of outdoor billboards and the views of the community regarding the contribution of outdoor billboards to the aesthetics of urban space
After doing some analysis in the research to be able to find out the existence of outdoor billboards in the Teuku Umar Street Corridor, it can be concluded as follows: The existence of outdoor billboards found in Jalan Teuku Umar Corridor, Denpasar is dominated by commercial billboards
Summary
As is the case in other big cities, in almost every road segment in Denpasar City, trade and service activities are accompanied by the installation of various outdoor billboards. In assessing space as a place for billboard installation, it is inseparable from various determining indicators that need to be considered, including: issues related to licensing from the local government appointed to handle this field, the size of outdoor billboards, access, travel flow, types of advertisements and the harmony of billboards. If the billboards are arranged in a certain diversity or pattern, this will be able to act as an aesthetic forming element in an area or city space. The author views that the city of Denpasar needs a regulation that regulates the existence of outdoor billboards, both in the form of advertising arrangements attached to buildings and those that are installed independently of the building.
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