Existence of Advertising Through Conventional Media for Millenials

Abstract

Technological developments create new media in advertising, the new existence of new digital markets. As such, media consumption habits are changing ever faster worldwide. Digital advertising has increased significantly where digital technology has become the center of millennial attention. This raises many questions about whether conventional media can still be a relevant media in advertising against the millennium. The purpose of this study is to to find out the Existence of advertising through conventional media for millenials. The methods are forum group discussion, literature studies, and analysis case studies of ad campaign by Go-Jek, an Indonesian technology company that serves transportation. The results of this study show that although digital technology already be centered of millenials attention it doesn’t make conventional media go out. Conventional media has many advantages that do not exist in digital media, and vice versa. The influence of new media has changed the strategy in advertising for the millennial generation then advertiser better to pay attention for data, media, creative communication, and synergy of conventional media and new media.