Abstract
The exhibition industry has been a part of the ‘smart tourism’ context, using smart information technology. Near field communication (NFC) allows exhibition attendees to acquire information and experience various services, which enhance their experience. However, which factors out of visitors’ determinants using NFC are crucial and how these factors affect their actual usage with real data have not been sufficiently investigated. Therefore, current study empirically examined how visitor’s self-efficacy and organizer’s support for NFC affect actual use through post-confirmation, NFC quality, NFC satisfaction and planned behaviour based on Expectation-Confirmation Model. We collected sample data from 387 exhibition attendees using NFC in the Cosmetic and Beauty Expo, Korea 2013. This study found that self-efficacy and organizational support affected their confirmation, which had effect on NFC actual use via NFC quality, NFC satisfaction and planned behaviour. Based on these results, this study presented theoretical and practical implications.
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