Abstract
One of the most effective means of presenting and promoting the results of social, economic, scientific and managerial activities is exhibition activity. Exhibition events perform an important function in the development of the modern information society and are of regional, national and international significance. The ongoing global changes in the world economy cause the process of increasing internationalization of the market, increasing of international division of labor and the volume of global sales and direct investment. Achievements of countries should be presented at international exhibitions and though exhibitions become the center of information concentration about scientific, technical and socio-economic achievements of mankind. The purpose of this study is to analyze the exhibition activities on the example of the travel agency “Majestic-Tour” and to develop recommendations for its participation in the exhibition “Leisure-2021”. To conduct the study, we used sources of scientific and informational nature, as well as reporting documentation on the exhibition activities of the travel agency. The authors analyze the concept of an exhibition and identify the main features of its organization for a tourist enterprise, analyze the exhibition activities of the travel agency “Majestic-Tour” for the period 2019–2020, identify the main problematic aspects of the organization of this type of activity and offer recommendations for its improvement as a factor in the formation of modern information society. Keywords: tourism, exhibition activity, information society, promotion, technology of the exhibition event
Highlights
Одним из наиболее эффективных средств представления и продвижения результатов социального, экономического, научного и управленческого характера выступает выставочная деятельность
Exhibition events perform an important function in the development of the modern information society and are of regional, national and international significance
The ongoing global changes in the world economy cause the process of increasing internationalization of the market, increasing of international division of labor and the volume of global sales and direct investment
Summary
One of the most effective means of presenting and promoting the results of social, economic, scientific and managerial activities is exhibition activity. Exhibition events perform an important function in the development of the modern information society and are of regional, national and international significance. Achievements of countries should be presented at international exhibitions and though exhibitions become the center of information concentration about scientific, technical and socio-economic achievements of mankind. The purpose of this study is to analyze the exhibition activities on the example of the travel agency “Majestic-Tour” and to develop recommendations for its participation in the exhibition “Leisure-2021”. We used sources of scientific and informational nature, as well as reporting documentation on the exhibi-. Контент доступен по лицензии Creative Commons "Attribution" («Атрибуция») 4.0 Всемирная. The content is available under the Creative Commons "Attribution" 4.0 International
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