Executive education programs go back to school

Abstract

Executive education (EE) programs are an important part of many business schools’ mission. For many such providers, the 1990s was a robust time of growth and increased reliance on the fruits of those programs. In less time than takes to build a new EE facility, the EE environment changed. What factors influence the desirability of an EE program experience for the executives who attend them? Do executives want more EE opportunities or less? Are online program offerings an attractive alternative to traditional classroom venues? These and other related questions were answered, via a survey, by over 80 executives who frequently attend EE programs. Among other findings, the results indicate a desire for: more EE program experiences; the criticality of a host institution's and instructor's reputation in attracting executives; and a willingness to tradeoff some learning potential for convenience with online alternatives.