Exchange Rates against the US Dollar

Abstract

This study provided descriptive information on the types of writing tasks conducted by public relations practitioners. The public relations literature differentiates the roles of public relations technicians and managers according to tasks. Generally, technicians spend more time on writing tasks, whereas public relations managers spend more time on strategic planning. This study surveyed 200 public relations practitioners in New England and investigated whether the type of writing and over-all time spent writing vary with years of experience. Two important findings emerge from this study. First, the nature and quantity of writing tasks do not vary substantially with years of experience. However, the percentage of the day spent writing does decline with experience. This finding indicates that higher levels of writing efficiency come with writing experience. The second finding shows that female practitioners spend a higher percentage of their workday on writing tasks than do their male counterparts.Philip Napoli is an Assistant Professor in the Graduate School of Business at Fordham Unviersity. Maureen Taylor is an Assistant Professor in the Department of Communication at Rutgers University in New Brunswick, NJ. Gerald Powers is a Professor at Boston University’s College of Communication.