Excessive Sales Promotions Impact on Clothing Brand Equity

Abstract

This study identifies how consumer wants and needs are always shifting, which has a significant effect on businesses' sales and public perception. Study It is clear from a brand or product image analysis that businesses make an effort to create a distinctive perception of their brands. Different facets and characteristics of a brand can draw people in and aid them in forming opinions about the products. The purpose of this study is to examine and assess how excessive sale promotion affects brand equity. To gather accurate and appropriate data for the study, a survey method was used. The use of the Anova Sample Test to study and evaluate people's opinions and perceptions of the influence and effect of sales promotion on brand equity was made possible thanks to statistical analysis. Results show that the effects of sales and promotions on customers' purchase decisions are comparable.