Examining Variables Affecting Competitive Advantage as an Effort to Improve Business Performance in Property Companies in Pati Regency

Abstract

Companies must use their abilities and competencies (competitive advantage) to improve business performance to compete with their competitors, especially property companies. The purpose of this study was to examine the effect of the variables of entrepreneurial orientation, market orientation, and project management perspective on competitive advantage; The effect of entrepreneurial orientation, market orientation, and project management perspective on the business performance of property companies in Pati Regency and the influence of competitive advantage on the business performance of property companies in Pati Regency. This research is quantitative research with the help of SEM-PLS software. The technique of data collection is done by the survey method. The instrument for data collection is in the form of a questionnaire distributed to 50 respondents who have at least two property project locations in Pati Regency. The results showed that all hypotheses were acceptable and had a positive effect. The entrepreneurial orientation variable, market orientation, significantly and positively affects competitive advantage. The variables of entrepreneurial orientation, market orientation, and project management perspective significantly and positively affect business performance. The competitive advantage variable has a significant and positive effect on business performance. The results of the study have implications for consideration for property companies to improve sustainable business performance.