Abstract
Mobile money adoption can contribute to achieving Sustainable Development Goals in Uganda but the factors affecting its sustainable adoption remain largely unknown. This paper explores the extent to which mobile money users’ trust and risk perceptions affect mobile money services adoption of in Uganda. A survey was conducted with 438 mobile money users from Uganda and data was analyzed using Partial Least Squares (PLS) Structural Equation Modelling (SEM). From the results, we obtained new empirical evidence for applying trust and risk perceptions for analyzing mobile money acceptance. We found that mobile money users rely on the structural soundness of mobile money services providers and their ability to provide mobile money services with low perceived risk. Performance expectancy, perceived risk and structural assurance significantly influenced behavioral intention to adopt mobile money. Trust belief did not significantly influence behavioral intention. These results help us to understand and promote mobile banking services in underdeveloped countries, which is of practical and scientific interests. We finally provide practical implications for mobile money services providers, commercial banks and central banks in Africa.
Highlights
In 2015, Sustainable Development Goals (SDGs) were adopted by member states of the United Nations (UN) to: fight injustice and inequality, end poverty and combat climate change by 2030 [1] (p. 4)
Ask the research question: How do trust and risk perceptions of Ugandan mobile money users influence the sustainable adoption of mobile money? We examine three personal trait constructs like self-efficacy, trust belief and structural assurance [21]
The study was driven by the research question: How do trust and risk perceptions of Ugandan mobile money users influence the sustainable adoption of mobile money? It advances the literature on adoption of mobile payments which contributes to the achievement of Sustainable Development Goals
Summary
In 2015, Sustainable Development Goals (SDGs) were adopted by member states of the United Nations (UN) to: fight injustice and inequality, end poverty and combat climate change by 2030 [1] (p. 4). Sending and receiving monetary value is possible using mobile money transfer on the mobile phone [3,4]. As mobile money services continue to gain widespread consumer adoption, there is a growing concern about the risk and trust in the application [8,10]. Much as some researchers have picked serious interest in studying the acceptance of information technology (IT) applications [12,13,14], a few scholars have researched on mobile money adoption in poor countries [2,7,11,15,16]. The dearth of research on understanding implications of trust and risk on the acceptance of mobile money in Uganda makes it worthwhile to study
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