Abstract
The purpose of this study is to examine the English translations of brochures published by the Tourist Board of Gorontalo Province Government in Indonesia. This quantitative study looked at tourism brochures, both in Indonesian and English, as the source of data. The data were analyzed by considering the frequency and percentage to assess the problems of the English translation used as promotional material. The results reveal that the most frequent problems were syntactic problems (61.54%), followed by semantic problems (26.37%) and miscellaneous problems (12.09%) respectively. This study is expected to contribute to the form of feedback and implications regarding the level of problems and effectiveness of the promotional material in English for future improvement. The results of this study can also be used to develop a model for the use of effective and persuasive English to improve the quality of tourism promotion material by the aforementioned party so that there will be an increased number of interest in foreign tourists visiting Gorontalo in the future. The implication in language learning especially in translator training is also considered.
Highlights
In the last few years, the Tourist Board of Gorontalo Province Government has been trying hard to promote the tourism industry to international visitors
The purpose of this study is to examine the English translations of brochures published by the Tourist Board of Gorontalo Province Government in Indonesia
The results of this study can be used to develop a model for the use of effective and persuasive English to improve the quality of tourism promotion material by the aforementioned party so that there will be an increased number of interest in foreign tourists visiting Gorontalo in the future
Summary
In the last few years, the Tourist Board of Gorontalo Province Government has been trying hard to promote the tourism industry to international visitors. In promoting the tourism industry, the board has introduced a slogan for tourism marketing, "Gorontalo: the Hidden Paradise", which is used for all tourism promotion events and products, both national and Premise Journal Vol 10 No 1, April 2021, e-ISSN: 2442-482x, p-ISSN: 2089-3345, page 65-77 Copyright@2021 by PJEE. One of the government tourist office strategies in promoting this industry is by producing promotional materials, such as tourism brochures. Travel brochures are the material most widely used by the office, and this reflects the fact that brochures are the most common strategy in tourism promotion internationally (Agorni, 2012). The brochure produced by the office is written in Indonesian and has been translated into English as part of their strategy to communicate it with the international market
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