Abstract
Festivals and special events serve as important attractors for destinations and provide unique experiences for visitors. The purpose of the study examined the visitor profile and event characteristics of the 2015 Louisiana Seafood Festival. Food and beverage and music were the top rated aspects of the festival most important to the attendee. Results showed that the festival made a valuable contribution by attracting nearly 56,000 attendees. The visitor profile provided valuable information on visitor characteristics, event characteristics, and visitor spending. The event organizers can use the visitor profile for marketing and advertising efforts to attract more patrons to the festival.
Highlights
The festival industry in the City of New Orleans encompasses so much of the city’s food, resources, and culture
The purpose of this study was to provide a visitor profile analysis of the 2015 Louisiana Seafood Festival (LSF). It is the objective of the study to profile the event characteristics of the festival and the travel characteristics of the attendees to the festival
The research questions are: 1) What are the event characteristics that are important to the 2015 LSF attendees, and 2) what are the travel characteristics of LSF attendees to the festival? the implications of this study will provide the organizers with valuable recommendations for future festivals to attract visitors
Summary
The festival industry in the City of New Orleans encompasses so much of the city’s food, resources, and culture. Studies have highlighted the need to examine festival for their impact on the community, the attendees behaviors, and determining social, cultural and economic impacts (Kyungmi & Uysal, 2003; Gursoy, Kim & Uysal, 2004, Eraqi, 2007; Gu & Ryan, 2008; Jackson, 2008; Slabbert & Viviers, 2011). This gap is the catalyst for the current study. The research questions are: 1) What are the event characteristics that are important to the 2015 LSF attendees, and 2) what are the travel characteristics of LSF attendees to the festival? the implications of this study will provide the organizers with valuable recommendations for future festivals to attract visitors
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
