Examining the Uses of Social Media for Cultural Tourism by Desi North East Indians

Abstract

This paper is a study about the penetration of the tourism market through the power of social media from the north east region of India. Gone are those days when money was pumped into expensive advertisement. Social media empowers all equally at the same time even in the covid climate. It distributes power to anyone who has something interesting and unique to offer in the world of instant pleasure. To reap the full benefits of social media different online platforms as Facebook, Instagram, travel blogs, lifestyle sites will be analyzed. It will be a study to analyse what do the other communities look forward while travelling to the north east part of India and how the local indigenous community are promoting their USP on the online platform. It intends to take a closer look in the cost effective ways various social media platforms are cruising its way inside the online platform targeting both its national and international customers.