Examining the Relationship Among Counterfeit Product, Consumer Buying Behavior, and Sustainable Tourism Development

Abstract

The global trade in counterfeit products has a significant effect on the global sales and profits, public health, safety, and security. Meanwhile, shopping at street and night markets is an important tourist activity, which may affect the tourism economy and sustainable tourism development. This study aims to examine the interrelationships among counterfeit products, consumer buying behavior, and sustainable tourism development variables as perceived by tourists in Egypt. Data were collected from 573 tourists in Egypt. Using structural equation modeling with Amos, results showed a positive significant positive relationship between buying counterfeit products and purchase intention and a significant negative relationship between buying counterfeit products and sustainable tourism development. Future research and implications are also discussed.