Examining the Mediating Role of Green Entrepreneurship between Entrepreneurial Motivation and Enterprises’ Development

Abstract

Entrepreneurship is a prominent and influential phenomenon in the contemporary business world, as it plays a crucial role in creating business opportunities for entrepreneurs in many settings and contexts. It motivates people to start their own businesses rather than seeking job opportunities. In this context, entrepreneurial motivation is suggested as a strong predictor for desired entrepreneurship development, which in turn leads to environmental improvement and enterprise growth. The current research focuses on prominent concerns pertaining to entrepreneurship and aims to investigate key linked factors such as entrepreneurial motivation, enterprise development, and green entrepreneurship. Data was collected from entrepreneurs in Punjab, Pakistan who were actively implementing environmentally friendly methods in their firms, with the aim of investigating any possible associations. The data was collected using a structured questionnaire, specifically designed to get the major perspectives of the entrepreneurs on research issues. The findings of current study indicate a significant impact of entrepreneurial motivation on the development of enterprises. Moreover, current study results suggest that green entrepreneurship plays a significant role in mediating the relationship between entrepreneurial motivation and the development of enterprises.