Examining the Links Between Beauty Ideals Internalization, the Objectification of Women, and Ambivalent Sexism Among Chinese Women: The Effects of Sexual Orientation.

Abstract

The widespread propagation of beauty ideals has made their influence inescapable for women worldwide. Numerous studies have suggested the negative consequences of the internalization of beauty ideals. However, researchers have mostly focused on Western cultures, with only a few studies addressing China. Given that Chinese traditional Confucian values emphasize more reproduction and family duties of women, women suffer more pressures in China. However, not all women experience and respond to cultural practices in the same way. The present study aimed to examine the mechanism underlying the link between the internalization of beauty ideals and ambivalent sexism and the differences in this link among subgroups of Chinese women. Data were collected from a sample of 293 (146 heterosexual women, 147 sexual minority women). The results showed that the associations of the internalization of beauty ideals with hostile sexism and benevolent sexism were mediated by the objectification of women. Furthermore, the link between the internalization of beauty ideals and the objectification of women depended on women's sexual orientation. More specifically, for lesbian and bisexual women but not heterosexual women, the internalization of beauty ideals was positively associated with the objectification of women. The present study addressed a major gap by examining how and for whom the internalization of beauty ideals was associated with increased hostile sexism and benevolent sexism among Chinese women. Sociocultural factors and implications are discussed.