Abstract
ABSTRACT This study examines the life satisfaction, behavioural intention, and well-being of South Korean scuba divers. An extended model of goal directed behaviour is developed to test the proposed relationships. Using partial least square structural equation modelling 351 scuba divers were studied. The results reveal that positive anticipated emotions primarily influence desire, followed by perceived behavioural control and attitude. Subjective norms and negative anticipated emotions have an insignificant relationship with desire. On the other hand, desire positively influences well-being, life satisfaction and behavioural intentions. Finally, life satisfaction and well-being also positively influence behavioural intentions. Thus, the study highlights the psychological and well-being perspectives of the scuba divers, providing useful information for destinations with activities that involve this niche market.
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