Abstract
This article is based on a study which examined the information dissemination process on the social media during the Malaysia 2014 floods by employing the Social Network Analysis. Specifically, the study analyzed the type of network structure formed and its density, the influential people involved, and the kind of information shared during the flood. The data was collected from a non-governmental organization fan page (NGOFP) and a significant civilian fan page (ICFP) on Facebook using NodeXL. The two datasets contained 296 posts which generated different network structures based on the state of the flood, information available, and the needs of the information. Through content analysis, five common themes emerged from the information exchanges for both fan pages which helped in providing material and psychological support to the flood victims. However, only 5% of the networks’ population served as information providers, and this prompted the need for more active participation especially from organizations with certified information. Based on the findings presented and elaborated, this article concluded by stating the implications and recommendations of the study conducted.
Highlights
The rate of disasters which occurred in recent years can be considered high, and it did not leave Malaysia untouched
This article is based on a study which examined the information dissemination process on the social media during the Malaysia 2014 floods by employing the Social Network Analysis
Five common themes emerged from the information exchanges for both fan pages which helped in providing material and psychological support to the flood victims
Summary
The rate of disasters which occurred in recent years can be considered high, and it did not leave Malaysia untouched. Information dissemination on the social media can be helpful to immediately identify people who are spread in various locations during evacuations It is useful for coordinating volunteering activities and sharing rebuilding information (Belblidia, 2010). It is crucial to identify the key players or information providers on the social media and the type of information dispersion that transpire during a disaster. In light of these challenges, it was important for this study to examine further the issues highlighted by examining the following research questions: 1. The following section critically reviews related literature to identify the emerging issues pertaining to the study
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