Examining the Influence of Trustworthiness, Financial Rewards, and Admiration for Crowdsourcing in the Post COVID-19 Period

Abstract

Over the past two decades, crowdsourcing activities have expanded considerably. More recently, the COVID-19 pandemic has radically changed the way people live and work, and the way organizations do business. So far, not many studies have analyzed if and to what extent trustworthiness can influence the admiration to practice crowdsourcing and could reward financial benefits in the COVID-19 period. Against this background, in this article, the aim is to investigate the influence of crowdfunding trustworthiness and financial rewards on the success of crowdsourcing activities. The analysis is made more complete by including technology leadership support as a moderator. With the help of the existing literature and theories, a research model has been developed conceptually, which was later validated using the partial least square-structural equation modeling technique on a sample of 319 responses from participants based in Europe and Asia. The study found that lucidity, gamification, exposure, and coordination along with financial rewards positively influence admiration for crowdsourcing, which, in turn, positively impacts successful crowdsourcing practices in the COVID-19 period. The study also shows that there is a significant moderating impact of technological leadership support on successful crowdsourcing practices in the COVID-19 period.