Abstract
This investigation focuses on examining how reverse logistics impacts the performance of manufacturing firms. By treating reverse logistics as a component of the supply chain, the study suggests a method for companies to gain a competitive edge by assessing the efficiency and effectiveness of their operations. These reverse logistics practices offer a way to reduce production costs, enhance supply chain efficiency, foster customer loyalty, and promote environmental sustainability, ultimately leading to increased profitability for firms. The survey is conducted through the questionnaire only on those employees, middle managers, and the top management who are working in the manufacturing industry and also ISO-14001 certified manufacturing industry. The study is tested on the basis of Correlation and Regression. The results indicated that Firm performance may be improved through Supply Chain Visibility, Customer Satisfaction, Cost Reduction, and Environmental Sustainability. The management of the manufacturing industry should conduct seminars and create channels on the reverse logistics process to provide awareness to employees. Future research on the subject topic will be helpful and provide direction to identify the additional factor.
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