EXAMINING THE INFLUENCE OF CSR INITIATIVES BY SECL ON THE SUSTAINABLE LIVELIHOODS OF THE ANUPPUR (M.P)

Abstract

This paper examines the effects of SECLs sustainable CSR policy on rural livelihood in Anuppur (M.P). Structural equation modeling using the sustainable livelihood framework (DFID, 1999) was employed to analyze the policys impact. Both primary and secondary data were collected, including 260 responses through a structured questionnaire. Samples were gathered from villages within 10 km of the coal mines and beyond using purposive convivence sampling. Results reveal both positive and negative impacts of CSR on local livelihoods. Villagers near the coal mines were somewhat aware of SECLs CSR activities but expressed dissatisfaction with the services provided. The study suggests promoting sustainable livelihoods by ensuring environmentally and socially responsible mining practices through proper policies and procedures. Government intervention is crucial to ensure local villagers benefit from SECLs CSR initiatives. KEYWORDS: Sustainable Livelihood, CSR policy, SECL, Rural Livelihood, Structural Equation Modelling