Examining The Impact Of Enterprise Social Networking Systems (Esns) On Knowledge Management And Organisational Learning

Abstract

The purpose of the research is to identify how organisations are using the enterprise social networking system for managing knowledge and improving the organisation learning procedures.  KM is an inevitable domain in the present scenario for organisations because of pandemic. The ongoing present globalisation is also affecting business performance throughout the globe in every industry. The secondary data collection process is selected for the completion of the research. A qualitative data analysis method has been selected to analyse data. Thematic analysis has been performed to analyse the qualitative data. The non-probability sampling method is a selected and deductive the research approach that has been followed to test the hypothesis. The finding suggested that employing ESNS is effective for improving the knowledge management and organisational learning of companies which makes the organisation more flexible to the dynamic environment in the business market in the present scenario. ESNS are the software used by the organisation inside the boundary of the company for the purpose of providing necessary support to the social networking site for posting comments, updating status and so on. Analysing the characteristics of the market is an important domain in business that can be performed by using the software. Understanding the trained in social media is one of the relevant concepts for companies at present to sustain in the market and the main competitive advantage by providing products with desired characteristics of customers prior to competitors is a key factor for gaining competitive advantage from the market