Abstract
Examining the Factors Influencing eWOM Through Social Networking Sites and the Effect of eWOM on Consumers’ Purchase Intention
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https://doi.org/10.17010/ijom/2024/v54/i6/173947
Journal: Indian Journal of Marketing | Publication Date: Jun 29, 2024 |
Examining the Factors Influencing eWOM Through Social Networking Sites and the Effect of eWOM on Consumers’ Purchase Intention
Join us for a 30 min session where you can share your feedback and ask us any queries you have