Examining the Effectiveness of Video Competition among Malaysian and Indonesian Accounting Undergraduates in Advancing the Sustainable Development Goals

Abstract

Universities around the globe have an important role to play in realizing sustainable development goals, especially in educating students via formal or non-formal learning. At the same time, the internationalization agenda is a key area that is gaining extra attention from universities worldwide. Thus, in supporting the sustainable development goals, non-formal education for sustainable development activities has been implemented i.e. 3 Minutes Sustainable Development Goals Ideas Video Competition, and jointly organized by two public universities (Universiti M) in Sarawak, Malaysia, and (Universitas S) East Java, Indonesia. The objective of this paper is to examine the effectiveness of video competition among Malaysian and Indonesian accounting undergraduates in advancing the Sustainable Development Goals agenda during the Covid-19 pandemic. The questionnaire using Google Form was particularly developed and distributed to all 87 students who participated in the 3 Minutes Sustainable Development Goals Ideas Video Competition from November to December 2021. Based on the descriptive results, 90% of the respondents agreed that the video competition was effective in improving awareness of sustainable development goals. In addition, this effective and self-reliant learning of sustainable development goals supports an informal learning system among accounting students. This paper contributes to new knowledge in the area of accounting education, specifically using non-formal education as part of the university’s internationalization approach for sustainable development activity to improve students’ awareness of this important global agenda.