Abstract
Based on impact range performance analysis and impact asymmetry analysis, this study aims to (1) examine the asymmetric effect of shopping tourism attributes on shopping destination satisfaction from the perspective of Chinese tourists and (2) prioritize attributes by identifying them as frustrators, dissatisfiers, hybrids, satisfiers, and delighters. The asymmetric relationships between shopping tourism attributes and shopping destination satisfaction offer an expanded view of the dynamic effects of attributes, while destination-specific attributes allow the researchers to examine the unexplored roles of government promotions and Korean pop culture/media in shopping tourism.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
