Examining the Accommodation Experience in Historical Buildings with Content Analysis: Amasya Mansions Example

Abstract

In this study, which aims to examine online tourist comments about historical mansion hotels in Amasya, which has shown rapid development in recent years in terms of tourism activity, tourist comments on the TripAdvisor platform were used. In the research, comments on TripAdvisor regarding Amasya's mansion hotels were examined using the "word cloud technique" in two different categories: positive and negative. According to the findings obtained from the collected data, the general scores of the 10 mansion hotels operating in Amasya examined within the scope of the research are well above the average level on the TripAdvisor platform. In other words, tourists who experience mansion hotels in Amasya tend to give high scores on TripAdvisor. The most striking words that emerged in the word cloud where positive comments about Amasya mansion hotels were examined were words such as "hotel, mansion, Amasya, breakfast, room, Yeşilırmak, staff.” According to the data provided with the help of the "word cloud" obtained from the negative comments about Amasya mansion hotels on TripAdvisor, the words that attract the most attention are expressions such as "noise, music, car park, and sleep.”