Abstract
BackgroundA majority of children’s restaurant meals are nutritionally deficient; use of behavioral economics may improve healthful menu selections. Parents play a role in children’s restaurant meal selection, thus understanding parent preferences for potential behavioral economic strategies is warranted. ObjectiveTo examine parent-derived and -stated preferences for selected attributes of children’s restaurant menus, which included behavioral economic strategies (eg, optimal defaults and vice-virtue bundles). DesignA descriptive, cross-sectional, within-subjects survey integrating a conjoint design was developed along with 8 children’s menus. Menus were manipulated by varying levels of attributes (meal price, healthful side dishes, number of side dish items, healthful entrées, and cost for sugar-sweetened beverages [SSB]). Parents rated menus and attributes using Likert scales. Participants/settingA national sample of US parents with children 4 to 10 years (n = 463) were recruited in August of 2019 via Amazon’s Mechanical Turk. AnalysisA conjoint (regression) analysis was conducted to derive parent preference for each attribute and overall menu preference. Descriptive statistics (means) described overall stated parent menu preferences and ratings. Cluster analysis segmented parents into groups with similar preferences. ResultsDerived preferences showed parents had the strongest preference for choice of side dishes (β = .73) and low-priced menus (β = .51), and weak preferences for inclusion of healthful entrées (β = .04) and added cost for SSB (β = .18). Parents stated preference was for a menu that included healthful entrées, was low priced, and featured choices for side dishes. Cluster analysis revealed half of parents preferred the low-cost children’s menu with the other half of parents split evenly across preferences related to health, choice, and traditional menus. ConclusionParents stated preference was for a socially desirable menu featuring healthful entrée options and added cost for SSB, which was contrary to the conjoint derived menu preferences. Understanding parent preferences may help guide nutrition professionals working to build a more healthful food environment through the use of behavioral economic strategies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
