Examining new niche league formation in Association Football – the case of the Liga de Balompié Mexicano

Abstract

ABSTRACT Research question The Liga Balompié Mexicano (LBM) is one of the very few cases in team sports where competition is organised outside of established associations and their pyramidal system. This paper analyses which strategies the new niche league uses to emerge and establish based on four key resources: location, venues, players, and broadcasting. Research methods This article uses a case study approach. Its evidence is based on a thematic analysis of documents, two semi-structured interviews. Socio-economic data on three specific resources were calculated. Results and Findings The league entered minor/poorer unserved markets and a few larger markets where they identified a specific niche. The teams played mostly in public stadiums, lower in capacity compared to established leagues. The LBM failed to sign an adequate broadcasting deal but was able to recruit some attractive players. Research contribution/implications The empirical findings contribute to a further conceptualisation of niche leagues. It identified and emphasised the potential benefit of rebirth clubs for new leagues.