Abstract
AbstractThis study examines incentive travelers' motivation and the relationships between motivation, satisfaction, and organizational commitment. A mixed‐methods approach was employed to customize the measures and provide empirical evidence on proposed interrelationships. Factor analysis has revealed three types of travel motivation, including “travel for business networking,” “travel for leisure,” and “travel for prestige.” Partial least squares structural equation modeling results suggest that the three motivations are positively related to satisfaction with incentive travel. Travel for business networking and travel for prestige exhibit positive effects, whereas travel for leisure has a negative effect on organizational commitment. All the three motivations are positively related to organizational commitment through satisfaction.
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