Abstract
Few previous studies have given attention to the nature of the experiences gained by those visiting remote locations. This article presents findings from a study that examined the anticipation phase of experience for visitors to the Ross Sea region of the Antarctic continent. Prior to their visit, 55 visitors voluntarily completed a mail-back self-administered survey examining their anticipation of the visit and recording their demographic characteristics. Anticipation, prior to their on-site experience, was measured in relation to three defining dimensions: motivations, image, and mood. Findings suggest that visitors to the Ross Sea region may be notably different in their demographic profile and their anticipation of the visit than from those reported in previous Antarctic studies.
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