Abstract
Design fixation is a major concern in engineering idea generation because it restricts the solution space in which designers search for their ideas. For designers to be more creative, it is essential to mitigate their fixation. The majority of studies in the literature investigate the role of pictorial stimuli in design fixation; however, the role of examples presented in other formats, including physical prototypes, is largely unknown. This paper presents a study that compares design fixation, in novice designers, caused by pictorial and physical representations. The effects of defixating materials proposed by Linsey et al. (2010) are also investigated. The results show that physical formats cause a higher magnitude of fixation than pictorial formats; however, participants utilizing physical examples produce a greater quantity of nonredundant ideas. Consistent with prior studies, the results also indicate that the defixation materials may not facilitate mitigation of novice designers' fixation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Design Creativity and Innovation
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
