Abstract
ABSTRACT The behavioural intentions of individuals visiting travel bubble destinations are examined, integrating the protection motivation theory (PMT) and the theory of planned behavior (TPB). A sample of 323 was used to test the relationships among PMT and TPB. Results show that coping appraisal, as determined by response efficacy, self-efficacy, and quarantine measures, positively influenced protection motivation. Threat appraisal – including the severity of and vulnerability to COVID-19 - did not influence protection motivation. Further, the results reveal that protection motivation negatively influences both attitude and behavioural intentions. Attitude, subjective norms, and perceived behavioural control positively influence behavioural intentions. The relationship between subjective norms and attitude was also found to be positive and significant. Findings specifically reveal that severity and vulnerability, the threat appraisal factors of protection motivation also play a crucial role in the decision-making process of the tourists during the pandemic.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
