Examining a Possible Triangle Effect: Risk Perception, Sensation Seeking and Focused Attention

Abstract

The purpose of this study was to examine the correlation between risk perception, sensation seeking, and focused attention. Participants were given a set of colors and symbols to rate using a nine point Likert-type risk perception rating scale. A measure of sensation seeking and focused attention was administered using the Thrill and Adventure Seeking and Experience Seeking subscales of the Sensation Seeking Scale and the Expanded Tellegan Absorption Scale respectively. Through the analysis of MANOVA results, the colors red, orange and yellow were identified consistently among all groups as colors of higher warning; however blue differed significantly between groups. These findings signify a potential problem if colors other than those in current standards are under consideration for use in warning designs.