Abstract

supply chain integration that involves Enterprise process multiple, internal functional units suppliers and customers can combine, supply chain integration is a process that does not count at all business functions and reflects activities or processes across multiple enterprise suppliers, internal functional units and customers and under such conditions unsafe for competition in the market, manufacturers and suppliers should have a modular design and produce their products. They are, independently, are designed the make or process a product composed of smaller sub-collections as a whole together until. Given the complexity and their importance to being modular, this study examines the relationship between integrated product design on supply chain performance is produced, this study examines the relationship between integrated supply chain and modular products design their effect on product performance. In this study has been used a correlation -survey techniques for data collection, a sample have been selected, accessible randomly of 380 persons of personnel and managers producers associated with the modular industry. Assumptions to measure is designed questionnaire and data collected using Inferential statistical methods and structural equation modeling to has been investigate relationships between research variables. Results showed that model can be used for the statistical community. The next section data analyzes was the causal test. Results indicate Information sharing within integrated supply chains has not a positive relationship with product performance; Product co-development within SCI has not a positive relationship with product performance. Organizational coordination within SCI has a positive relationship with product performance. Information sharing within SCI has a positive relationship with product modularity. Product co-development within SCI has not a positive relationship with product modularity. Product co-development within SCI has a positive relationship with product modularity.

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