Examine the Customer Relationship Management [Crm] in the Selected Public Sector Banks

Abstract

In today's cutthroat business climate, customer service must be personable if it is to succeed. To successfully attract and keep customers in the long term, service industries need to have a wide range of cutting-edge offerings. Banks in the public sector exist to serve the populace as a whole, regardless of factors such as demographics, sexual orientation, political affiliation, educational attainment, or employment status. Everyone, even the elderly, pays the same interest rate. As a result, maintaining cordial and cooperative ties with all clientele is essential. Although public sector banks in rural regions stick to tried-and-true methods of customer relationship management, those in urban centers use a wide range of novel approaches. The rise of discerning consumers has been facilitated by liberalization, privatization, and globalization, giving rise to customer-focused marketing. Both acquiring new consumers and keeping the ones you already have may be difficult for marketers. Experts in marketing are always thinking of new ways to identify customers' evolving wants and requirements and meet them. Marketers and academics are increasingly interested in customer relationship management as a means to actively involve consumers in products and services. Client relationship management in the banking industry requires constant focus in order to reduce customer churn, foster the acquisition of new clients, and increase transaction volumes.