Examination of Contingency, Innovation Adoption, and Channel Power Theory Relating to Electronic Distribution Channels in the U.S. Lodging Industry: An Integrated View

Abstract

This study proposed a comprehensive model applicable to hotel electronic distribution management. It was guided by three well-founded theories: contingency theory, information-adoption theory, and channel-power theory. We evaluated environmental and organizational determinants of electronic distribution strategy and their relationship with its consequences using the linear structural path modeling. Among 12 posited hypotheses, 8 were supported by the sample. Slack, investment, and innovativeness had significant effects on the Internet distribution strategy, while top management involvement did not. Constructs identified as consequences of the electronic distribution channel strategy were confirmed in the hotel electronic channel context.