多媒體應用於網路行銷之研究－以e-wedding氣氛製造機行銷為例

Abstract

Internet marketing is the essential key to entering the era of cross-domain competition and to create new business opportunities. Digital media marketing has also become a favorite marketing strategy of enterprises. Especially after ’05, it was the launch of YouTube, the rise of blogs and internet communities that people came to realize the influential power of sharing photos, articles and video clips. Like a virus, the phenomenon soon spread all over the world, even more catching than expensive commercials. How shall the value of innovation service be appealing to consumers while there’re over hundreds and thousands of merchandises in the market? Therefore, a relatively important issue worthy of attention is, by using multimedia technology, the product is brought into new markets, and possibly even driven the whole industry. Based on the previous statement, this research has provided an implementation of internet marketing integrated with multimedia scenario design, hoping to assist the promotion and new marketing opportunities of the product through such implementation. This research takes “e-wedding ambiance maker” as the example, mainly by using 2D and 3D graphic software like AutoCAD, SketchUp and Photoshop, to construct multimedia videos for marketing. The scenario design is presented in 2.5D, applying 2D character modules with 3D scenery effects, simulating authentic footage. Adding animation and audio through post-production, presenting the highest core value of the product, allowing managers and consumers to understand the innovation service and application included in this product through watching this video. After the multimedia scenario is being constructed, an interactive cloud platform is being programmed for the “e-wedding ambiance maker”, upgrading internet service to attract more users, and with the current internet marketing strategies, increasing product exposure to achieve marketing effectiveness.