Abstract

This research Project consists of two parts. In Part I, the effect of environmental threat perceptions and environmental consciousness on environment-oriented behaviors of civic citizens that are the members of non-govermental organizations (NGO’s) were analysed through structural equation modelling (SEM). The data set was obtained by a questionnaire form from 437 citizens who are the members of NGO’s those performing in Canakkale city center. SEM findings revealed that environmental threat perception of civic citizens have impact on both environmental consciousness level and environmental behavior. It was found that environmental threat perception explains 39 percent of environmental consciousness level, whereas environmental threat perception and environmental consciousness, together explain 56 percent of changes in environment-oriented behavior. Due to SEM analysis, all the variables included in SEM modelling have positive relations and eah of the variables have impact on environment-oriented behavior. In Part II, the effect of environmental consciousness and environmental attitudes on environment-oriented behavior of civic citizens was analysed by the mentioned analysis. Data obtained from 436 participants were used. It was found that environmental consciousness of civic citizens influenced both environmental attitudes and environmental behavior. Environmental consciousness explains 63 percent of changes in environmental attitudes, and both environmental consciousness and environmental attitudes, together, explain 72 percent of changes in environment-oriented behavior. Similar to the findings of Part I, all variables have positive relations and all the variables have positive impact on environment-oriented behavior.

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