Abstract
This systematic literature review examines the environmental, social and economic dimensions of sustainability consciousness within the framework of altruistic and selfish approaches. The study aims to analyse the effects of these consciousness levels on sustainable consumption. The research covers academic studies published in Web of Science, Scopus and Google Scholar databases between 2010 and 2024. Environmental sustainability awareness includes individuals' awareness of ecological problems and the environmental impacts of consumption behaviours. Social sustainability awareness focuses on issues of justice, equality and social welfare. Economic sustainability awareness enables consumers to act from the perspective of economic rationality. Perceived consumer effectiveness (PCE) is emphasised as a critical antecedent of sustainable consumption. High ATE increases the likelihood of individuals adopting sustainable consumption behaviours. In conclusion, this systematic literature review offers recommendations for understanding and enhancing perceived consumer effectiveness by comprehensively addressing environmental, social and economic sustainability awareness. For future research, the study suggests comparing different dimensions of sustainable consumption between developing and developed countries and exploring the intrinsic motivations behind sustainable consumption behaviours.
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