ÇEVRESEL KİMLİK VE AHLAKİ LİSANSLAMANIN SÜRDÜRÜLEBİLİR TURİZM YANLISI DAVRANIŞLARA ETKİSİ

Abstract

Tourism has negative and increasing effects on the environment. In order to reduce and limit these environmental impacts, there is a need for a responsibility that concerns tourists. The urgency and seriousness of environmental problems require an understanding of the importance of pro-environmental behavior. When it comes to pro-environmental behavior, it is generally understood to reduce the negative environmental effects caused by individual behaviors. In this context, the aim of the study is to examine the effects of environmental identity and moral licensing on pro-sustainable tourism behaviors. Within the scope of the study, data were obtained from 330 people with the online survey technique. In the analysis of the data, confirmatory factor analysis and path analysis were performed within the scope of structural equation modeling. As a result of the analyzes, it was concluded that environmental identity and moral licensing have a positive effect on pro-sustainable tourism behaviors. In line with the results obtained, various suggestions have been made to increase pro-sustainable tourism behaviors and reduce the impact of moral licensing.