Abstract

The ride-hailing industry is a new business form that combines traditional taxi services with Internet technology and a sharing economy. However, after its emergence, countries have focused on finding ways to regulate this industry. The regulation of ride-hailing has gone through three stages: from denial of negation to laissez-faire and prudential supervision. This study focuses on the market regulation of the ride-hailing industry, discusses whether ride-hailing platforms require strict regulation under the current Internet setting, and provides evidence for this problem from the perspective of evolutionary game theory between the behavior of the government and the platforms. This study argues that both ride-hailing platforms and the government are evolutionary game players with bounded rationality, constantly adjusting their strategies through confrontation, dependence, and restriction. Therefore, this study constructs a two-dimensional game model between the government and ride-hailing platforms and analyzes the stability strategies of the two participants in different scenarios, to clarify the game behavior and the game return matrix. Assuming that loose government regulation and the standard operation of the ride-hailing platforms are the optimal Pareto equilibrium of the game system, the study concludes that this optimal equilibrium cannot be achieved under the current conditions. Through parameter analysis and sample simulation calculations, the system can be directed toward this equilibrium by reducing government supervision cost and increasing government punishment. This provides a theoretical basis for the government to regulate the ride-hailing industry from the perspective of quantitative analysis. Related implications are finally proposed, which can help the decision-makers better understand the regulation countermeasures of the government and ride-hailing platforms.

Highlights

  • The maturity of mobile Internet technology and the popularity of smart phones have provided powerful technical support for the development of the sharing economy

  • This study focuses on the market regulation of the ride-hailing industry, discusses whether ride-hailing platforms require strict regulation under the current Internet setting, and provides evidence for this problem from the perspective of evolutionary game theory between the behavior of the government and the platforms

  • We focus on the game process of platform and the government regulation in the ride-hailing industry, which can be described by the evolutionary game theory (EGT)

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Summary

Introduction

The maturity of mobile Internet technology and the popularity of smart phones have provided powerful technical support for the development of the sharing economy. On the other hand, based on different initial conditions (strict regulation or deregulation of the government, scale expansion of the ride-hailing platform or improvement of service quality), it is more conducive to the in-depth analysis of the strategic evolution path and influencing factors of the behavioral subject in the process of ride-hailing regulation. It can anchor useful insights on the cooperation-competition relationship between the government and the new business. The remainder of this paper is structured as follows: Section 2 constructs the evolutionary game model and describes the game behavior and the payoff matrix of both sides; Section 3 discusses the distribution of equilibrium points in evolutionary game system in six situations and analyzes the evolutionary stability strategies under different situations; a numerical study to examine the theoretical results and reveals the influence mechanism of the parameter to the game process is proposed in Section 4; and Section 5 presents the main conclusions, study limitations, and the future research direction

Evolutionary Game Model
Evolutionary Game Strategy
Calculation Example
Conclusions
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