Abstract
Product quality management in the supply chain is a troublesome problem for auto industry of China. Based on Evolutionary Game Theory, the model of product quality management in the automotive supply chain of China is established and its dynamic evolutionary procedure is analyzed in this paper. The results shows that the quality-profit coefficient, the additional quality management cost of the high-quality strategy, the increment of the product quality due to the high-quality strategy and the distribution rate of the additional profits are the key factors that affect the systempsilas evolution. Accordingly, some helpful ideas are proposed for product quality management in the automotive supply chain of China.
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